Email Marketing for Accountants

An invaluable tool every practice needs to achieve sustained and positive growth

There are many significant reasons why you should use email marketing: the unit cost is low, it is entirely measurable, it is versatile, it is immediate, it is environmentally friendly and, in comparison to print and direct mail, it compares extremely favourably. The only reason against it seems to be inertia.

Email Strategy

Although email marketing represents a powerful opportunity for practice growth when applied correctly, there are many serious errors you can make. Areas where you can go wrong are choosing a sub-standard email marketing system, not putting proper tracking in place, not having a clear call to action in the copy, or even sending your email at the wrong time of day or week.

At Insight, we can help you avoid all these common errors to ensure your firm capitalises on this powerful marketing opportunity. We can start building your email list today, or help you communicate more effectively with clients and prospects. We can even help you identify your Unique Selling Points and target them in a meaningful and relevant way to ensure you capture and secure a lucrative audience for tomorrow.