The most powerful practice growth strategies revealed in just 4 hours
This unique and powerful workshop has been structured to last just 4 hours at a low investment level of only £50 for the first person and then just £50 for any subsequent colleagues or clients. This streamlined content packed workshop includes lunch, making it as accessible as possible for busy partners, practice owners and heads of marketing to attend. You’ll also accrue CPD credits.
During this packed half-day we will tackle key, practice-critical areas of digital marketing, giving you practical insights, proven case histories and rich content with over 50 tested ideas. Whether you are a sole practitioner or head of marketing for a large firm, this event will deal with: websites, e-brochures, email marketing, PPC campaigns and search engine optimisation (SEO). In fact everything you’ll learn from tried, tested and proven digital marketing ideas to working templates can be implemented immediately. We’ll even create a live PPC campaign for real hands-on experience and for interested delegates, we’ll offer a critique of your website.
In just 1 Day you will discover:
- Implications of the current economy and social changes in our accountancy market
- 5 steps to formulate a recession-beating digital marketing vision for your practice
- The widening void between leading firms and others
- Why most accountancy firms websites suffer from an identity crisis
- Specific websites and strategies that work
- 6 critical areas of digital marketing with essential tips on how to master these
- Pay Per Click (PPC) Mastery – how smart firms are using it to deliver quality enquiries
- Search Engines: The myths and the magic of SEO for small firms and nationals alike
- What exactly is Social Media - and what should your firm be doing about it?
- Converting more enquiries more of the time
- Generating genuine and cost effective enquiries from the right prospects
- Why a video is better than 1000 words
Plus many more practical ideas you can implement immediately.
To Register Call
0800 803 0826
About your Presenters
The workshop will be presented by Insight’s highly experienced team, including:
David Oliver
Insight founder, David Oliver, is a world-class inspirational trainer, speaker and author of 9 books. David writes every month to 8000 opt in accountants and is viewed by many as one of the leading trusted voice on practical practice growth for accountancy firms. David has also featured regularly as a sales and marketing expert in the press, on television, radio and as a keynote speaker for national firms and regulated bodies.
John Braithwaite
Head of digital marketing for Insight, John Braithwaite is a leading authority on digital marketing for accountancy firms. John has spearheaded pioneering new approaches to digital marketing for modern practices. John has embraced and developed unique design concepts, effective PPC campaigning (he controls a PPC budget alone of over £20,000 per month), online video production, e-brochure marketing and much more. He is highly regarded by national firms as well as smaller practices as someone with great technical experience and offers a unique insight into the way accountancy firms operate.
Dan Richards
Manager of the lead generation team for Insight, Daniel Richards has been instrumental in the growth of literally hundreds of accountancy firms. His team specialise in relational appointment generation and have been responsible for over 1 million phone calls, setting thousands of pre-qualified appointments for senior partners. Daniel advises a number of top 20 firms as well as smaller practices looking for predictable growth. There are few with his understanding and experience of lead handling and enquiry conversion for accountancy firms.
Register Today At No Risk
For a small investment of just £50 for the first booking, and just £50 for all subsequent bookings, you will discover over 50 practical digital marketing ideas and templates to implement immediately for your practice. If you already have a website, you will get the opportunity to audit your own site and create a dynamic action list for change. Our team of marketing consultants will be on hand for the entire event, and for a number of hours following, it should you wish to talk with them on a one-to-one basis.
This unique workshop is packed with content driven by ideas and concepts used and tested in the accountancy marketplace. You will benefit from firsthand experience, confident in the knowledge that the ideas are practical and ready for implementation. When you’ve completed this dynamic, practice-changing workshop, you will take away a 20 page workbook to help you root this content into practical application.
Register By Phone
0800 803 0826
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